Q4 2023 Snapshot: Top Android Drawing & Coloring Apps in Australia

As the year draws to a close, the drawing and coloring app category has seen varied performances across the top apps on the Android platform in Australia. Sensor Tower's data provides us with a clear picture of how these creative outlets have fared in the fourth quarter of 2023.

Happ Color®: Coloring Book by X-FLOW saw a steady revenue trend, with a notable peak at $224K during the week of November 27. Downloads showed an upward trend, culminating at 4.04M in the week of December 25, while weekly active users (WAU) also increased, reaching 33.3K in the same week.

Zego Studio's Color ASMR: Painting Book experienced no revenue generation but demonstrated significant growth in downloads, spiking at 7.24M in the week of December 4. The WAU for the app also rose sharply, hitting a high of 17.5K in the week of December 18.

CrazyLabs LTD's Phone Case DIY showed a mixed revenue performance, with a modest $43K at the beginning of the quarter and ending with $17K. The app's downloads saw a dramatic increase to 4.2M in the last week of December, and WAUs peaked at 13.9K during the same period.

Tap Color Pro: Color By Number, developed by Tap Color Studio, maintained a steady revenue with a high of $278K in mid-November. Downloads and WAUs exhibited a steady trend, ending the quarter with 1.85M downloads and 7.93K active users.

Lastly, Zen Color - Color By Number from Oakever Games showed a revenue increase in late November, reaching $126K. Downloads for the app peaked at 2.9M in the same month, and WAUs saw a high of 7.55K towards the end of December.

For a more in-depth analysis and additional insights, Sensor Tower's platform offers a comprehensive view of the app market performance.